Shovel Radar
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For Calgary commercial insurance brokers

The 30-day window between "we just licensed" and "we already have insurance".

Every commercial business in Calgary needs CGL within 30 days of licensing. Most pick the first broker who calls. The hard part is being that broker before someone else gets there.

What you get every week

Single product

$149/mo

New Business Insurance Slice on its own. Weekly Excel, ~30-50 fresh prospects each week.

Insurance Hitlist

$129/mo

$250K+ permits needing surety bonds. Bigger ticket than CGL.

Both, bundled

$199/mo

15% off vs. buying both standalone. Most brokers pick this.

Math that matters to an insurance broker

A typical commercial CGL renewal nets a broker $300-1,200/yr in commission. One closed deal pays for 2-8 months of subscription. With ~150-200 fresh Calgary commercial licences per month, you only need a 1% close rate to cover the cost 5x over.

Honest framing: most newly-licensed businesses don't reply to cold email. The data is the contact list — you still need a credible 30-second voicemail script.

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