Pre-permit + new-build pipeline in Calgary's luxury neighbourhoods.
For high-end appliance dealers, custom millwork shops, smart-home AV integrators, and design firms who need the lead 6+ months before move-in — when specs are still open.
The problem
By the time a custom home is at framing stage, the appliance package, millwork, AV system, and outdoor kitchen are already specified. You need to be in the conversation 6 months earlier, when the architect is still drafting and the builder hasn't picked their preferred subs yet.
What this gives you
Pre-permit Development Permit applications + permit-issued new-build feed for Calgary's luxury communities (Aspen Woods, Springbank Hill, Mount Royal, Britannia, Elbow Park, Bel-Aire, Eagle Ridge, Pump Hill, Bayview, Bearspaw, Roxboro, Scarboro). Builder + architect + project value + community.
Who buys this
High-end appliance dealers (Sub-Zero / Wolf / Miele / Thermador), custom kitchen + bath designers, custom millwork shops, smart-home AV integrators, luxury lighting + plumbing fixtures, security + automation installers, audiovisual + home theatre.
Honest framing
Calgary issues ~150-250 new-build permits per year in luxury communities. Add Springbank / Bearspaw / Priddis (county-adjacent) and the count is closer to 400. Slow cadence (1-2 new entries per week most months) but each lead is a $50K-$300K project for the right vendor.
Privacy posture (PIPEDA-safe)
Workbooks contain address + project value + permit class + contractor name (when present). Homeowner names in the applicant field are stripped to "[Homeowner — name redacted]" unless the applicant is a registered business entity (LLC, Ltd, Inc, builder, developer).
This is the same legal posture a billboard or direct-mail company operates under. Subscribers send marketing mail or door-knock the address; we do not compile a personal-database for marketing under PIPEDA. Privacy policy →
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