Shovel Radar
Luxury Residential Refresh: Weekly $179 / mo PIPEDA-safe (homeowner names stripped)

Calgary major renovations ≥ $250K, weekly.

For cabinet shops, custom flooring, designer fixtures, high-end paint, and millwork installers who lose to the GC's preferred sub when they find out late.

The problem

Most cabinet shops and high-end fixture vendors discover renovations after demo is done — when the GC has already booked their cabinet supplier and the homeowner's choices are locked. Worst part: the homeowner often had no opinion and would've picked you if they'd seen your work first.

What this gives you

Renovation + addition + alteration permits ≥ $250K project value across Calgary's high-value housing stock. Address + value + permit class + work scope + contractor name (when present). Weekly refresh, PIPEDA-safe redaction of homeowner names.

Who buys this

Custom cabinet shops, high-end flooring (engineered hardwood, large-format tile, terrazzo), designer fixtures (Kohler / Brizo / Thg), specialty paint contractors (Farrow & Ball / Benjamin Moore Aura), custom millwork, designer lighting.

Honest framing

Calgary processes ~1,000-2,000 high-value renovation permits per year. Reno permits don't always include a contractor name (~40% have one), but the address is the actionable signal — most subscribers send a postcard or door-knock with a portfolio piece.

Privacy posture (PIPEDA-safe)

Workbooks contain address + project value + permit class + contractor name (when present). Homeowner names in the applicant field are stripped to "[Homeowner — name redacted]" unless the applicant is a registered business entity (LLC, Ltd, Inc, builder, developer).

This is the same legal posture a billboard or direct-mail company operates under. Subscribers send marketing mail or door-knock the address; we do not compile a personal-database for marketing under PIPEDA. Privacy policy →

Ready to see it on real Calgary data?

Get a free 5-row sample of High-Value Renovation Hitlist.

Live data, no credit card required, emailed within 24 hours. If it fits your sales motion, subscribe at $179 / mo — or buy a single-month one-time export to test the cadence.